Pretty Little Liars: Original Sin takes viewers to Millwood, a blue-collar town still healing from tragic events that took place 20 years ago. An unknown assailant has begun tormenting a disparate group of teen girls — a new generation of "Little Liars" — to make them pay for their parents' secret sin... as well as their own.

My role: Creative director, live action director and lead designer of dread.

The Teaser: A cinematic series of stylized and violent moments reveal glimpses of A’s creepy lair that’s filled with clues of his nefarious intent against our cast. And, of course easter eggs from the show.

The Main Titles: Pushing past mere glimpses of A’s liar, consider this a dark tour of his psyche. Collected objects act as totems; imbued with ill meanings. Sometimes looked upon menacingly, sometimes lovingly – at all times creepily. Title typographics are purposely imprecise and jangled, as if the typesetter of each name is nervous. Each title is paired with a cryptic accent A that points towards mysterious sources.