People Rule
>>
PayPal
>> PayPal
Drawn in
Paypal launched its first global campaign focussing on how its payment options “power” people’s lives and the businesses that use its services, activity that will see the introduction of a new visual identity. And, I helped make that new identity move globally via the broadcast campaign.
My role: Creative director and live action director. Shot over 5 days during a cold winter in Brooklyn and post-produced in an even colder TriBeCa, there was no shortage of needed matzo ball soup.
-
Agency: Havas Worldwide, New York
Production: Wild Plum
D.O.P: Mark Williams
Post & Animation: Studio 6
Sound Design: Antfood