All The Feel-zzz

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Simmons

>> Simmons

All The Feel-zzz
Broadcast, digital and pre-roll

Just for fun-zzz's

Burns Group’s campaign to launch the rebrand, “Just for Fun-ZZZ,” aimed to take mattress shopping from a total snoozefest to total FUN. Tapping the insight that young consumers care more about living than they do sleeping, the campaign redefines the mattress category for Gen Z and millennials

Together with State Design, this spot was informed by BG’s keen understanding that the purchase experience can be an engaging life event for today’s younger consumers. It’s driven with ease, powered by value and infused with fun and social cred.

My role: Live action director and creative director of design & animation. And, psst… ‘lil bit of animation dev too!