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USA Facts
>> USA Facts
Just the Facts / Do you Qualify
Episode 01, What is Poverty?
No spin, no bias.
Welcome to Just the Facts, a series featuring Steve Ballmer and data directly from the US government.
By USAFacts, a nonpartisan not-for-profit making government data easy for all Americans to access and understand.
Quarterly shoot / candid
Seattle, WA
“It is about as dry and neutral a presentation of the facts as possible. And it’s just a very interesting contrast to people like Elon Musk, who have decided that the way that they’re going to use their billions that they made in tech is by throwing their support behind one candidate or another. Steve Ballmer is basically saying, I’m just going to give you the facts and let you guys sort it out.”
USAFacts / Quick Take / Tariffs Revenue Just Spiked
Short
A short: In this Just the Facts short, USAFacts breaks down the latest Treasury numbers on customs duties, including tariffs and other import fees. In fiscal year 2025, the federal government collected nearly $195 billion — more than double the year before.
“Debt” Promo
Fox
“No Nonsense” Promo
NewsNation
“Immigration” Promo
Fox
The Promos: Airing in fact-challenged networks like Fox News and NewsNation, Just Fact has made considerable in-roads to simply educating voters with actual hard data. A novel approach in 2024.
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Client: USA Facts
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Agency: SKDK
Partner: Bill KnappHead of Advertising: Andrew Shipley
Senior VP: Mackey Reed
CD: Carol Hilliard
CD: Justin Leibow
Editor: Justin Leibow
Engineer: Kyle Oppenheimer