What. Is. Happening?
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Almost Family
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In conflict with itself.
It is funny and meaningful. It is engaging and tragic. There’s silliness to the heaviness. There’s reality within the absurd. These dualities resonate within each moment of Almost Family. At least that was my take when pitching this project. But, my job: Find a way to compliment those dualities within a brief main title. Working directly with show creator, Annie Weisman and EP, Jason Katims - I convinced them to allow typography and color do do all the work.
My role: CD, designer & animator. After Effects is a close friend of mine.
Typography explo.
Considering the assembled nature of the primaries’ sisterhood, it seems like one or both words of the title could subtlety reflect that quality. Perhaps stencil letterforms? Or maybe the animation/arrival of the title will take on this quality be piecing the logo together artfully.
Motion Test
Variable wiggle expressions crafted for rotation, position to simulate turbulence & magnetism.
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Network: Fox
Production Co: True Jack Productions
Show Runner : Jason Katims
CD, DEsigner & Animator: Justin Leibow