Winter Break

Boom

Ornaments, holiday cookies, icicles, gingerbread houses, mugs of hot chocolate with ‘lil marshmallows. Mmmmmm. Now blow ‘em up! Yeah, that’s right. Destroy ‘em. I encouraged TNT to get literal with the words “Winter Break” and destroy time-honored objects of the season! Shot super slow mo in hyper-real detail. Intense.

Developed and executed at MOCEAN, the holidays were infused it with the essence of the TNT brand mantra, “Always Here for a Thrill Ride”. The resulting campaign broke the holiday mold, literally. Beautiful cinematography and pyrotechnics came together to create a gorgeous holiday campaign unique to TNT, including the most stunning exploding cranberry sauce you’ve ever seen.