Forget who. Ask why.

>>

Gap

>>

Vote For __________

>> Gap >> Vote For __________

Gap
Vote For ______, Kristen Bell

Vote for BBQ

Via CAA, Gap asked for help reminding Americans that there's no greater form of self-expression than voting. At a time of massive election clutter, we needed a way to cut through. The result was an integrated campaign for Gap around a customizable T-shirt that said, "Vote for ＿＿＿." It wasn't about whom you were voting for, but why.

My role: Creative director, live action director, lead designer. Shooting ten videos featuring celebrities and thought-leaders such as Norman Lear, Kristen Bell, Mark Cuban, Minka Kelly, Bill Maher, and more, this campaign was a dream.

Gap
Vote For ______, Cool Kids

Gap
Vote For ______, Olivia Munn

Gap
Vote For ______, Norman Lear

Gap
Vote For ______, Bill Maher

Oprah and her audience wore their customized "Vote for ＿＿＿" t-shirts on Oprah's Election Day show.

  • Agency: CAA
    Production: Superfad
    Director: Justin Leibow
    Post & Animation: Superfad