Charli & Dixie

Ummmm, fire.

Yep, I said that already dated and mis-appropriated word. But, guess what? Mega-influencers Charli & Dixie perform a lot of their Tik Tok stories in front, around and even on their beds. So, we stopped thinking of beds as just beds. Now, Gen Z’s beds are launchpads.

Together with State Design for the Burns Group, we helped Simmons reach young audiences on TikTok. Showing how what might be one of the oldest brands can work with some of the youngest and trendiest talent around.